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 Advertising


 

Background
Calgary Transit introduced vinyl wrapped buses in 1995. For the first time the sides, back and top of the vehicle are covered with the vinyl decal, instead of the entire bus being painted.

The computer generated vinyl product provides photo quality images and is the secret behind vinyl wrapping. The material allows customers to see outside even when the bus windows are covered. Looking out from the bus is like looking through a screen door.

For safety reasons, the driver's window, front door and side window, route markings, signals and lights are left uncovered. The front of the bus is also left uncovered so the vinyl wrapped buses look like any other Calgary Transit bus when approaching the bus stop. There will never be more than 30 buses or CTrain cars - or 3% of our fleet vinyl wrapped at any one time.

Benefits
Vinyl Advertising has several benefits:
  • Each vinyl wrapped bus provides approximately $13,200 per year in revenue for Calgary Transit which reduces the amount of tax support that Calgary Transit requires. For example, the revenue that each vinyl wrapped bus generates per year is roughly equivalent to the property taxes for 15 homes. (The average municipal tax bill for a Calgary homeowner is $881.11)
     
  • The computer generated process allows advertisers dynamic design options.
     
  • Vinyl application and removal takes only two days, rather than a five to eight day painting process.
                                                               

A Global Thing
ARE THEY ONLY IN CALGARY?
 Vinyl wrapped buses appear all over the world in cities such as:

Vancouver Edmonton Saskatoon Winnipeg Toronto London
Windsor Mississauga Montreal Halifax Los Angeles New York
San Francisco Chicago Atlanta Paris Istanbul Moscow

The Future
Calgary Transit will continue to monitor this advertising product. We have solicited feedback from Transit customers, City employees, special-need groups, and the general public to determine the suitability of vinyl wrapped buses as a safe and viable advertising product.

We have researched the product and found that the vinyl wrapped buses do not have an impact on traffic safety.

Calgary Transit management approves each vinyl design to ensure that it adheres to Canadian Code of Advertising Standards, and Calgary Transit safety standards.

Calgary Transit contracts out the sale and management of advertising space as follows. Please contact the advertising contractors directly for your advertising needs.

Bus Benches
On the benches located at bus zones throughout the city
Calgary Outdoor Advertising
7059 Ferrell Road S.E.
Calgary, AB T2H 0T3
Telephone: (403) 252-3366
Fax: (403) 258-3026

Bus Stop Shelters
At bus stop shelters throughout the city
CBS Outdoor Canada
1440 28th Street NE
Bay 8
Calgary, Alberta
T2A 7W6
Telephone: (403) 235-6194
Fax: (403) 248-5388

Transit Ads
On the inside and outside of vehicles
On CTrain platforms and inside CTrain stations
Pattison Outdoor Advertising
Transit Division
Suite 200, 2431 - 37 Avenue N.E.
Calgary, AB T2E 6Y7
Telephone: (403) 291-4665
Fax: (403) 250-8787
Alta. 1-800-363-1675
 

City of Calgary - Transportation Department - Calgary Transit
Please direct comments or questions regarding the information contained
on this page to CTCustomerFeedback@calgary.ca

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